SEHBAC, the large long established Suffolk based retailer, specialises in the sale and installation of windows, doors, conservatories, orangeries, roofline and renewable energy products. In tough economic times its retail sales have grown by 20% in the last year and they predict further growth in 2012. According to Norman Hornigold, SEHBAC’s Sales & Marketing Director, part of that growth is due to offering customers a wide range of credit options from Consumer Credit Solutions (CCS).
“Customers now need more flexibility,” says Norman. “Last year 40% of our turnover was for conservatories, which involves a big financial outlay. Through CCS we can offer customers credit on excellent terms – the ‘Buy Now Pay Later’ option and interest free loans are the most popular choices – and we’re finding it makes it easier to complete the sale. Customers buying on credit rose from 12% the year before last to 30% last year, which is a significant proportion of our business.
“CCS provides easy-to-sell finance, backed up by excellent training and support for the sales force. They are taught how to use the finance packages as another sales tool – there is no hard sell, but when the customer learns the product they want can be bought straightaway, financed by a reputable and reliable company, it often seals the deal. In fact even customers who have the money are going for credit options, to preserve their savings. CCS finance is giving our sales figures a real boost.”