Glass & Glazing: State of the Market Report is optimistic of continued growth in 2016

Window supplier Emplas released its State of the Market report last month. The report’s findings indicate that the industry is quietly confident of growth in both commercial and retail sectors, with 64% of installers surveyed stating that they believed the industry would continue to grow this year.

Managing Director of Emplas Ryan Johnson said: “This year growth will be defined by two things: the impact of any potential increase in interest rates, which could dent consumer confidence; and the affordability of house prices.

“Property prices are high which drives confidence but also puts home-ownership out of reach of many, reducing the number of transactions. We believe this had an impact in 2015. Confidence in the housing sector is critical but so is affordability and movement in the market, as a driver of home improvements.”

Mr Johnson adds that findings on pricing are encouraging, with 81% of installers not discounting as a regular part of their sales strategy. Instead, installers are focusing on selling at higher margins and the added-value of their product and service offers.

At CCS we would support this view, with added-value such as energy efficiency, great design and a strong credit offering playing a key role in holding prices and differentiating in a competitive market.

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