Consumer Credit Solutions (CCS) has been shortlisted for a prestigious Construction Marketing Award in the ‘Best Professional Services Campaign’ category.

The CCS campaign challenges the negative perceptions of point-of-sale finance still held by some who associate it with hard selling and high rates. CCS is the leading intermediary provider of credit to the home improvement industry and has pioneered “soft sell” finance (i.e. low or zero interest rates, with flexibility and customer control). The company already partners most of the top 100 home improvement firms but the death of the remortgage market and the reluctance of banks to lend have contributed to a growing demand for finance from homeowners who prefer to use local or regional installers. CCS’s ability to offer credit terms consumers could never get from high street lenders – with Interest Free, Buy Now Pay Later, and ‘Bank Buster’ rates – has also had a direct impact on its growth.

Aimed at retailers in windows, kbb and renewables, the campaign explains how consumer credit works, and how it can help sales. With customers in all sectors reporting month-on-month growth CCS has achieved spectacular results, with a projected £325m of managed loans for 2013/14.

Andy Wallace, Managing Partner at CCS, is delighted. “We’re pleased to see that our message -‘If homeowners can’t buy, then you can’t sell’ – is recognised as an important and relevant one for the home improvement industry. It’s an honour to be shortlisted.”