Betta Living, the nationwide kitchen, bedroom and bathroom supplier, is seeing record growth. Trade is up 34% in the first six months of 2012, and 3 new showrooms have opened in Sheffield, Gateshead and Teesside. At a challenging time for big ticket home improvement markets, Betta Living is going from strength to strength. What’s the secret of their success? Barry Rourke, Marketing Director of Betta Living, believes offering credit finance from Consumer Credit Solutions (CCS), helping customers buy when they want to, is a major factor.
“It’s important to have a good product, and to back it up with excellent service,” explains Barry. “But if the customer isn’t willing or able to commit to the purchase we can’t make the sale, so offering finance is vital to our business. That’s why our Design Consultants explain to clients how CCS finance makes their investment easily affordable. It’s a service we offer even when the homeowner has the money available, as many want to hold on to their savings.”