Crystal Windows and Doors Ltd has just launched the Crystal Air-to-Air Heat Pump, the latest addition to its Home Improvements green energy range. It’s part of the company’s move towards a greener and more sustainable future, using the latest technology to deliver an all-in-one heating and cooling system. But, in difficult economic times, it isn’t enough to have a great product – it’s important to make it easy to buy, which is why Crystal relies on Consumer Credit Solutions (CCS) to provide point of sale credit finance to its customers.
John Oddi, CEO of Crystal, appreciates the contribution CCS makes: “We offer customers a complete range of CCS products, including ‘Buy now Pay Later’, ‘Bankbuster’ and low interest rate finance. We introduce finance at the quotation stage and about 30% of customers take it up. Our salespeople are comfortable with the soft-sell, low interest or interest free products, and they can rely on CCS for a consistently high level of service, good back up and speedy reaction rates. Offering no-hassle credit finance is an important sales tool for us and we can tailor the CCS package to suit the particular product we are selling. The quality of service and the flexibility of the CCS products mean we can maintain our level of sales in a difficult market.”