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International nutritional cooking systems company, Saladmaster® has won the Excellence Award at the annual UK Direct Selling Association (DSA) Awards.

The DSA is the UK’s only trade body for the thriving direct selling sector. Direct selling is where goods are sold direct to customers outside of a fixed retail environment. Over 400,000 people are involved with direct selling in the UK alone making it the largest provider of part-time earning opportunities.

Saladmaster® has seen an unprecedented level of growth in the UK over the last year, growing more than 40% compared to 2012. Saladmaster® beat fellow finalists Herbalife and Forever Living Products to be named the best direct selling company in the UK.

Lynda Mills, Director of the Direct Selling Association said, “Saladmaster® is growing fast while maintaining a strong company ethos and offering a great opportunity for direct sellers. It’s an outstanding company and one which I’m very proud to see win this award.”

Ayo Olaseinde, Executive Sales Director for Saladmaster® UK, added, “It is very rare in life that we have an opportunity to make a difference in society and have a rewarding career as well – with Saladmaster® we get both! We are so proud of our company and our business and we are very honoured to be acknowledged by the DSA and our industry for our performance.”