Wet-room market expected to grow by 34%

A new report by AMA, found that the wet-room market grew by around 4% in 2014 and is forecast to grow 6-7% a year over the next two years. This significant and increasing consumer demand means the market will be 34% higher in 2019 compared with last year.

It is estimated that 5% of all UK homes now have a wet room and AMA attributes the growth to product innovations and falling prices, making them a more affordable choice to the mainstream consumer.

According to AMA, the wet room is seen as an open-plan alternative to the traditional bathroom, providing a space-saving and design-led solution that is regarded as a luxurious and accessible feature in the home.  It’s predicted that wet-room areas are likely to progressively replace baths as a more practical and accessible alternative.

AMA Research director Keith Taylor said: “Baths continue to be commonly specified in the main bathroom, but the smaller second bathroom or en suite is now more likely to have a wet room installed, both for practical and aesthetic reasons.”

Bathrooms & Wet-rooms on Finance

Wet-rooms can be funded on finance, and Bathroom retailers are increasingly using attractive promotional finance to increase customer inquiries and convert sales.